UNESCO European Athletics Young Leaders Community


  • Projects funding platform

    Monday 26 March 2012

    Dear friends,

    I wanted to share this amazing platform called Kickstarter (http://www.kickstarter.com/) that can help you raise funds for your dream projects.

    Some of you have already done or are in the process of doing some extremely interesting projects in your respective countries, which have been posted on this community. All of us know that funding can be a major stumbling block for any project and that’s where Kickstarter might come into play.

    It is one of the world's largest funding platforms for creative projects. Every week scores of people pledge millions of dollars to ...

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  • Volunteer motivation vs. sponsorship activation

    Wednesday 07 March 2012

    In a recent article published by a sports portal Sportcal, some of the volunteers or ‘Games Makers,’ for this summer’s Olympic Games in London expressed concerns that the volunteer programme sponsored by McDonald’s, the US fast-food giant and a top-tier ‘TOP’ sponsor of the International Olympic Committee, has become ‘corporatised’ or ‘Americanised’ and is not a true representation of the local culture of the host country of the 2012 Games.

    LOCOG (the London 2012 organising committee) had announced that McDonald’s was to help recruit and train up to 70,000 volunteers as part of its Olympic sponsorship ...

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