UNESCO European Athletics Young Leaders Community

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Blog

  • Guerilla (buzz) marketing (in sports)

    Friday 04 February 2011

    In a previous blog comment I wrote about guerilla (buzz) marketing and @Olivier asked me to write more.

    What is it? Any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience. Guerilla marketing is: innovative, unconventional, provoking. It has got 4 main parts: virus marketing, ambient media, astroturfing (campaigns that are formally planned by an organization, but are disguised as spontaneous, popular "grassroots" behavior) and word of mouth. As I mentioned earlier: social media is ...

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  • 2011 - A busy year for the community

    Wednesday 02 February 2011

    Dear all,

    January was a busy time for the people at the European Athletics Office & for the community.

    The number of registered members has in fact doubled as a result of the activities carried out in January, from 200 to 400 Members with the launch of the volunteering functionality where you can now register the hours you dedicate to a competition, event, athletics meetings, races, clubs, etc.

    And it is only the beginning…

    As I am posting this blog, the month of February is starting very rapidly. With the communication to existing networks of volunteers the community is seeing the ...

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  • Onus on us to make the community grow

    Monday 31 January 2011

    A few days ago I was at an informal gathering of communications and marketing professionals from some of the international sports federations based in Lausanne and I took this opportunity to present the European Athletics Young Leaders Community.

    I was pleasantly surprised when I found out that more than half of those present there were not only aware of the existence of the community but quite a few of them were active on it. And the rest fully endorsed the concept of the community and voiced the need for their respective sports to forge a closer relationship with their fans ...

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